Link Baiting|search engine optimization | SEO tutorials | SEO optimization

Link Baiting

search engine marketing tips or tutorialsWhat is The Power of Link Baiting:

Link baiting
is the process in which you use a hook or a bait to attract back links. It refers to something unique or important on your site that would want others to link to it. A bait or hook generally refers to link good content written for sites, blog posts or online articles and then submitted on popular websites. It could also refer to widgets tools and other useful online applications. When content is written it is also relevant to ensure that the title also serves as attractive bait or hook to the audience. The bait or the hook could take one of the following forms:

• Resource Hook: These are hooks that generally provide useful resources to the audience. A useful tool such as a stock exchange ticker or a compilation of resources useful to a particular niche or domain is a good example of the same. People are always on the lookout for resources that would be meaningful and useful to them. As such, a resource hook acts as a strong bait to gain incoming links.
Example: Must read search marketing blogs

• News Hook: This hook banks on providing the latest news first. It could also be a compilation of stories following a particular news item. This type of hook works best over a period of time. One needs to regularly post interesting news articles which slowly establish credibility as an expert.
Example: Optimistic about Personalized Search

• Contrary Hook: A contrary hook looks at views contrary to an established or perceived school of thought. It usually takes up a contradictory or controversial view of what someone has said or written.
Example: 10 reasons why SEO is of no use to marketers.

• Attack Hook: This is quite similar to the contrary hook but seeks to be more provocative, direct and upfront in nature. The advantage of an attack hook is that the hook could attract the most number of links if your content is perceived to be credible and authentic.
Example: Aaron Wall gets sued for blogging
For both the contrary hook and the attack hook it is advised to make sure that the facts are properly checked and corroborated before the post/article is published. A seemingly non credible post can get a lot of negative reviews which could affect all future posts as well.

• Humor Hook: This type of hook seeks to bring in some aspect of humor into the daily mundane lives of people. As a hook it can turn out to be very effective as people like to see something bizarre or funny in the midst of their daily routines. The humor hook stands out and is thus able to gain quite a few links.
Example: Top 21 signs you need a break from SEO

search engine marketing tips or tutorials

1 comments:

Staci Burruel said...

If you're going to do a little link baiting, the first ones you're going to try from this list are the news and the humor hooks. These are the two safest options, since you won't deal with that much research to support your facts. Other sites may have already shared something about what you're about to post. Just add a little something in your own words that would support your content.

Staci Burruel