About Latent Semantic Indexing (LSI)
Also known as Latent Semantic Analysis (LSA) technology allows Google to quantifyand analyze related keywords within the larger set of content on a web page. Think word different, synonyms word endings etc. Lots has speculated about the extent or more that latent semantic indexing or LSI influences ranking. It is a very complex tech., particularly in how it may be implemented or shown. The effect of LSI on your rankings is not well understand, but it means your webpage may rank better for a related or relevant keyword, one that may not even be on the webpage, than your primary keyword!
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