Primary Keyword Phrase

What is your Primary Keyword Phrase?

After using the WordTracker or AdwordsKeyword, you should have a great lists of a keywords.You have a single keyword phrase that stick out from the rest that best to shown the category of product, service or information of your website provides.
This is your Primary Keyword Phrase and is the the one phrase that will be include on all your website web-pages, mainly your homepage.
You must also have a several other phrases that represents more refined or specific variations to your Primary Keywords.These phrases will be used on your specific service or product pages.
For example: let's you use a website that sells a house plans online:

Primary Keyword Phrase: "house plans"Specific Variations: "luxury house plans"

"country house plans"
"cape cod house plans"

You notice how the primary keyword phrase is contained within the more unique phrases? This is a ideal situation.