Top Things Google Looks For Website

Top Things Google Looks For Website

While Google looks at over 100 different criteria (which can change in importance over time) for ranking pages or site, here are the top elements or aspects that are currently supposed a “must-do” if you are serious about a top ranking. Other aspects will be discussed on that are also important. The following are listed in estimate order of importance, with the first two things being more important than the others:

1. Keywords used in link text – both on your site and unusually on other sites that point to your site. And the more links you have on other sites that point to your site and that contain your most relevant keywords, the better, all else being equal.
This is extra important if you are targeting broad, generic or otherwise
“competitive” search terms.
2. Keywords used in the title tag of your Webpages (between the title tags)
3. Keywords used in headings (H1, H2) and in the body of your Webpages.
4. The PageRank (PR) of your webpages, which in round is dependent on the
number of links that point to your website from other sites. The importance of these
incoming links in turn is dependent on the PageRank of the linking webpage, which in
round is dependent on the number of incoming links to that webpage, and soon.
5. Web pages that contain at least 200 words of original text content. The more
web pages on the website, the better destiny of ranking well for a important
keyword phrases.
6. How often the content on your website is updated.If possible you should update your website once
a month.
7. How fast you are taking new links (too many links too fast is a poor thing).
8. How old the site is, how old separate, web pages are, and how old links to a website
are. In general, the older the website and the older a link is better. So don't wait
inessentialy before starting a new website, a new page or obtaining new links to
your website.

Important
You should also read the Goggle Patent Papers. In them are additional
factors that Google may look at in determining rankings.

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Website Optimization

What is a Website Optimization?

This part deals with those elements and aspects of your site that should be optimized for Google in order to increase relevant keywords. You want to maximize how relevant your website and pages are to a given search question for a given search keyphrase or keyword. In addition to optimizing your site for Google, you should also effort to adding some best practices into your website structure and design.
Before we begin, make sure you do not seen the obvious: Your website must contain original, high-quality, timely, useful content that people will actually want to read and take a next-step action on.
It is amazing how often this statement is skipped. You should spend more time creating relevant and useful content, and less time on lavish graphics, causeless animations, or Flash – especially on your home page. Remember that Google uses automated software to analyze the text or content on your website. It will ignore graphics and other
multimedia elements like flash on your website - and often your customers will too. Think of SEO or search engine optimization as a long term investment in your website “infrastructure”. Once your website is optimized, it stays optimized and keeps its ranking over time (but not forever – you still need to update your site on a regular basis). This means free traffic over time. Compare that with paid advertising such as Google AdWords or Yahoo Search Marketing (formerly known as suggestion or overture) where the minute you stop paying for your ads, your traffic goes away – it is a gone your cost.

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The Importance of Google

The Importance of Google

Why a special guide on Google?Are not there thousands of search engines out there that need to be worried about?There are many others search engines, but Google is the most important, most prominent and most used of them all.

Google also currently provides search engines results to other "visitors" search engines and directories.This means a #1 ranking on Google will most likely engine you a #1 ranking on these partner websites as well! I say "likely" because the developer websites support to blend their results a little bit so the rankings across the partners may not be exact.

Specifically, a #1 ranking on Google for a specific search term also means a #1 ranking on Netscape, Earthlink, AOL, CompuServe, iWon.com, Lycos, Yahoo, Altavista and AT&T Worldnet!
With its partners included, Google alone is a responsible for powering over 70% or more of all search engines traffic to sites.

Google is a where you need to focus your site promotion efforts first.After you applied the techniques discussed have monitoring your results and then clean your efforts of importance - MSN and Yahoo Search, look for the same things as Google in terms of ranking websites. So if you get it right for Google, you have also gotten it right in general for the search engines!

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Comment Tag Optimization

Comment Tag Optimization

Comment Tag is an html code that describes as a content.The code is written <!---this is comment tag--> in between .Comment tag is invisible to the user and can only seen in the code in our website.Browser does not display code within comment tag.However search engine indexes all text or keywords with in a comment tag.You can use comment tag to explain your code, which can help you when edit the source code at a later date.
Generally comment tag is wriiten as:

<!---this is comment tag-->
indexes the text in comment tag, we can use keywords in a comment tag.This will increase the keyword density and then ultimately page can rank higher than others websites.

Comment tag can be used anywhere in the webpages right from title,description and head.It is generally used when it is not possible to place Keywords in these tags.
For example is the website is about search engine marketing and then keywords are search engine marketing, comment tag, SEO and web designing.The page is about comment tag -->.Here this keywords will not be displayed to the use but search engines can read this text and believe that the content is more relative.We can also use it before the starting of content like flash content, Programming in ASP, java script or Applet, images and more sections we help to identify for easy access.

But using comment tag to optimize the website is becoming updated practice.Many of the search engines have changed their algorithm and they are not ranking pages based on the keywords in comment tags.Inktomi search engine is the only that considers comment tags to increase search engine ranking of the site.The main reason behind changing algorithm is a misuse.When inserting a comment tag inside a sent tag will not make it a comment tag.It will teach as any other text or keywords in other document.

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Google Keywords

What are Google Keywords?

This type of website lays the discovery for all your work.You must understand the perform and concepts the tasks discussed here, even if you feel they are basic or you know them.

The first chapter we deals with how Google works, then in the second chapter we discusses the important concept of keywords and how they form the basis of your success with Google.

Before we continue, there are a few terms that you must know.These terms are the often misunderstood by beginners.There are other terms you will need to know, but let's get through these first.

Ranking, Rank: A site's actual position in the free section of a search engine result page (SERP) of a search term.It is meaningless to speak of site rank without specifying what search phrase or keyword you are ranked for.When someone says to you "My website #1 on Google", you need to ask "OK, but for which search term?".

PageRank: Google's open system for specifying a web pages importance.PR (PageRank) is a single, if important factor that influences ranking in Google.Many developer confuse a pages rank (what position we get on a search engine result page(SERP) on a PageRank (PR) value.They are totally different.

Keywords: Keywords is those phrase or words that define what a webpages is all about.When someone enters a words or phrase in to a search engine.Search engineor Google tries to find those websites that match with the search words or phrase is best.Some website developer confuse keywords with the META "Keywords" tag only.They are not a same thing.

Page Title: The Title of a website is the text contained between the Title Tags at the beginning of an HTML file and is displayed in the top of a website or browser.It is not a first heading of a website or any other large text may displayed at the top of a web browser.This is an most important different thing to know.

On-page factors: In the on page factors or SEO factors attract rank that are associated with keyword elements on other websites, link as original content, title tags, anchor tags, alt tags, navigation links, Keywords or code.

off-page factors: In off page factors or SEO factors influencing rank that are associated with page elements on other sites, link building, primarily links that point to your website.