Linking Your Pages Together

Linking Your Pages Together
Before we start, it is time to introduce the concept of PageRank (PR), but is introduced here in order to
understand why it matters how you link webpages on your website together.
PageRank is a numeric value that Google places on how important a page is on the
Web. PageRank is determined by how many incoming links there are that point to a
webpage. Incoming links are links that point to a webpage from another webpage. Such links
may be located on webpages on the same site (internal links) or on pages on
different sites (external links). External links are valued more than internal links.
Google figures that when one webpage links to another webpage, it is in effect “casting a
vote” for the other webpage. The more incoming links there are for a webpage, the
more important the webpage is to Google.

Proper linking between pages of your site, if done right, will help retain the total
PageRank of your website and will also distribute or spread your website’s overall PageRank value to
your most important webpages. Your site’s total “PR” value is simply the sum of the PR
values of all the individual pages f your website. But keep in mind that PR is calculated and
usually referred to on a per-page basis.
Internal links serve to distribute or share PageRank among all webpages of your site.
Links on your website that point to other sites can decrease PR from those pages
that contain outbound links (and hence your site’s total available PR), while links
from other websites can increase your website’s total PageRank.
The more internal links there are between webpages of your site, the more evenly
shared the PageRank becomes in your website. Let’s see why this is important.

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