Top Things Google Looks For Website

Top Things Google Looks For Website

While Google looks at over 100 different criteria (which can change in importance over time) for ranking pages or site, here are the top elements or aspects that are currently supposed a “must-do” if you are serious about a top ranking. Other aspects will be discussed on that are also important. The following are listed in estimate order of importance, with the first two things being more important than the others:

1. Keywords used in link text – both on your site and unusually on other sites that point to your site. And the more links you have on other sites that point to your site and that contain your most relevant keywords, the better, all else being equal.
This is extra important if you are targeting broad, generic or otherwise
“competitive” search terms.
2. Keywords used in the title tag of your Webpages (between the title tags)
3. Keywords used in headings (H1, H2) and in the body of your Webpages.
4. The PageRank (PR) of your webpages, which in round is dependent on the
number of links that point to your website from other sites. The importance of these
incoming links in turn is dependent on the PageRank of the linking webpage, which in
round is dependent on the number of incoming links to that webpage, and soon.
5. Web pages that contain at least 200 words of original text content. The more
web pages on the website, the better destiny of ranking well for a important
keyword phrases.
6. How often the content on your website is updated.If possible you should update your website once
a month.
7. How fast you are taking new links (too many links too fast is a poor thing).
8. How old the site is, how old separate, web pages are, and how old links to a website
are. In general, the older the website and the older a link is better. So don't wait
inessentialy before starting a new website, a new page or obtaining new links to
your website.

Important
You should also read the Goggle Patent Papers. In them are additional
factors that Google may look at in determining rankings.

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Website Optimization

What is a Website Optimization?

This part deals with those elements and aspects of your site that should be optimized for Google in order to increase relevant keywords. You want to maximize how relevant your website and pages are to a given search question for a given search keyphrase or keyword. In addition to optimizing your site for Google, you should also effort to adding some best practices into your website structure and design.
Before we begin, make sure you do not seen the obvious: Your website must contain original, high-quality, timely, useful content that people will actually want to read and take a next-step action on.
It is amazing how often this statement is skipped. You should spend more time creating relevant and useful content, and less time on lavish graphics, causeless animations, or Flash – especially on your home page. Remember that Google uses automated software to analyze the text or content on your website. It will ignore graphics and other
multimedia elements like flash on your website - and often your customers will too. Think of SEO or search engine optimization as a long term investment in your website “infrastructure”. Once your website is optimized, it stays optimized and keeps its ranking over time (but not forever – you still need to update your site on a regular basis). This means free traffic over time. Compare that with paid advertising such as Google AdWords or Yahoo Search Marketing (formerly known as suggestion or overture) where the minute you stop paying for your ads, your traffic goes away – it is a gone your cost.

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The Importance of Google

The Importance of Google

Why a special guide on Google?Are not there thousands of search engines out there that need to be worried about?There are many others search engines, but Google is the most important, most prominent and most used of them all.

Google also currently provides search engines results to other "visitors" search engines and directories.This means a #1 ranking on Google will most likely engine you a #1 ranking on these partner websites as well! I say "likely" because the developer websites support to blend their results a little bit so the rankings across the partners may not be exact.

Specifically, a #1 ranking on Google for a specific search term also means a #1 ranking on Netscape, Earthlink, AOL, CompuServe, iWon.com, Lycos, Yahoo, Altavista and AT&T Worldnet!
With its partners included, Google alone is a responsible for powering over 70% or more of all search engines traffic to sites.

Google is a where you need to focus your site promotion efforts first.After you applied the techniques discussed have monitoring your results and then clean your efforts of importance - MSN and Yahoo Search, look for the same things as Google in terms of ranking websites. So if you get it right for Google, you have also gotten it right in general for the search engines!

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Comment Tag Optimization

Comment Tag Optimization

Comment Tag is an html code that describes as a content.The code is written <!---this is comment tag--> in between .Comment tag is invisible to the user and can only seen in the code in our website.Browser does not display code within comment tag.However search engine indexes all text or keywords with in a comment tag.You can use comment tag to explain your code, which can help you when edit the source code at a later date.
Generally comment tag is wriiten as:

<!---this is comment tag-->
indexes the text in comment tag, we can use keywords in a comment tag.This will increase the keyword density and then ultimately page can rank higher than others websites.

Comment tag can be used anywhere in the webpages right from title,description and head.It is generally used when it is not possible to place Keywords in these tags.
For example is the website is about search engine marketing and then keywords are search engine marketing, comment tag, SEO and web designing.The page is about comment tag -->.Here this keywords will not be displayed to the use but search engines can read this text and believe that the content is more relative.We can also use it before the starting of content like flash content, Programming in ASP, java script or Applet, images and more sections we help to identify for easy access.

But using comment tag to optimize the website is becoming updated practice.Many of the search engines have changed their algorithm and they are not ranking pages based on the keywords in comment tags.Inktomi search engine is the only that considers comment tags to increase search engine ranking of the site.The main reason behind changing algorithm is a misuse.When inserting a comment tag inside a sent tag will not make it a comment tag.It will teach as any other text or keywords in other document.

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Google Keywords

What are Google Keywords?

This type of website lays the discovery for all your work.You must understand the perform and concepts the tasks discussed here, even if you feel they are basic or you know them.

The first chapter we deals with how Google works, then in the second chapter we discusses the important concept of keywords and how they form the basis of your success with Google.

Before we continue, there are a few terms that you must know.These terms are the often misunderstood by beginners.There are other terms you will need to know, but let's get through these first.

Ranking, Rank: A site's actual position in the free section of a search engine result page (SERP) of a search term.It is meaningless to speak of site rank without specifying what search phrase or keyword you are ranked for.When someone says to you "My website #1 on Google", you need to ask "OK, but for which search term?".

PageRank: Google's open system for specifying a web pages importance.PR (PageRank) is a single, if important factor that influences ranking in Google.Many developer confuse a pages rank (what position we get on a search engine result page(SERP) on a PageRank (PR) value.They are totally different.

Keywords: Keywords is those phrase or words that define what a webpages is all about.When someone enters a words or phrase in to a search engine.Search engineor Google tries to find those websites that match with the search words or phrase is best.Some website developer confuse keywords with the META "Keywords" tag only.They are not a same thing.

Page Title: The Title of a website is the text contained between the Title Tags at the beginning of an HTML file and is displayed in the top of a website or browser.It is not a first heading of a website or any other large text may displayed at the top of a web browser.This is an most important different thing to know.

On-page factors: In the on page factors or SEO factors attract rank that are associated with keyword elements on other websites, link as original content, title tags, anchor tags, alt tags, navigation links, Keywords or code.

off-page factors: In off page factors or SEO factors influencing rank that are associated with page elements on other sites, link building, primarily links that point to your website.

Keyword Research and analysis

What is Keyword Research and analysis?

This is where your relevant efforts begin.Do not skip these tasks in this as they form the foundation of your entired efforts.It is a critical that you determine and research the most relevant and important keywords for your site.

Time spent upfront in this practice we will get great rewards later.If you fail to complete this most important step, your chance is greatly finish for a top ranking in search engines by some relevant and important keywords.

Keywords

What are keywords?

In the context of the web, a keyword is a most important term that a persons enter into a search engine to find a information. Most people enters search phrases that consists of between five and two words.Such phrases called search phrases, keyword phrases, just phrases or query phrases,but they all mean same thing.

Your most important keywords are those most relevant and best search phrases you want to your website to be found for on a search engine result page (SERP) in Google or any search engine.Good keyword phrases are unique and specific.
It is a better to have 100 highly-qualified visitors who find your website listed under a unique search phrases and then are not that interested in what you offer once they get to your website.

The more specific and targeted your chosen keywords are the greater chance that visitors to your website will find what they are looking for in a search.You want a high "visitors to customers" ratio.You need to start thinking like a customers.Determine that what it is that they need, what are the problems they have, and what solutions to help them by some offers.

So how do you determine which keywords are most relevant and important for your site? There are two main online tools to provide relevant keywords for our website.
1. By using an online keyword tools are Adwords Keyword and WordTracker.
2. By analysis your site traffic statistics.Do this later over time to validate results of method 1 and more to find new keywords.

Secondary Keyword Phrases

What are your Secondary Keyword Phrases?

After using Adwords Keyword or WordTracker tools, you should have a list of keyphrases that do not have as high of a traffic (Search) number as your Primary Keyword Phrase but also relevant.These are your Secondary Keyword Phrases that, while also highly relevant to your site or business, are not search on as again and again as your Primary Keyword Phrase.
Using the example above, here are some Secondary Keyword Phrases for "Search Engine Marketing":
Secondary Keyword Phrases:

"home plans"
"house plans"
"home designs"
Secondary Keyword Phrases should also be used on your website, just not as use frequently as a Primary Keyword.

Primary Keyword Phrase

What is your Primary Keyword Phrase?

After using the WordTracker or AdwordsKeyword, you should have a great lists of a keywords.You have a single keyword phrase that stick out from the rest that best to shown the category of product, service or information of your website provides.
This is your Primary Keyword Phrase and is the the one phrase that will be include on all your website web-pages, mainly your homepage.
You must also have a several other phrases that represents more refined or specific variations to your Primary Keywords.These phrases will be used on your specific service or product pages.
For example: let's you use a website that sells a house plans online:

Primary Keyword Phrase: "house plans"Specific Variations: "luxury house plans"

"country house plans"
"cape cod house plans"

You notice how the primary keyword phrase is contained within the more unique phrases? This is a ideal situation.

Google Sitemaps

What is a Google Sitemaps?

Google Sitemaps is an special file that listed all the web pages on your website, whether your content has been changed, and that you have added a new web pages.
While this is a neat and clean feature, many website's don't need to use it.Keep in your mind that Google will find easily your site and web pages by following links.

Some dynamic websites and other sites that have problems getting their web pages indexed may find it helpful.If your sites is proper designed with neat internal links and a standard sitemap page, there is no need to use Google Site-maps.

In your mind bear that once you are signed up for the Google Site-maps program, you are updating the Sitemap XML file on a regular basis.

In this regard, it is somewhat of a support for webmasters who have search engine "unfriendly" website and don't want to change their website.It would be time better served to fix your website so that it can be crawled completely by all the search engines and to use SEO best practices than regularly update an XML file.

Your site able to get Google to crawl some of your new pages quicker, but that doesn't mean it will rank your pages any quickly.

Remember, having a web page in their doesn't equate to that page being ranked.
For more information on the Google Sitemaps program, go to on
http://www.google.com/webmasters/sitemaps/docs/en/about.html

SEO don't us

SEO (don't us)

When we Designing website an SEO friendly , there are many Don'ts and Do's to keep in our mind. Among these Don't s and Do's is being compliant with webmaster guidelines that are put in place by search engine. This list includes a few of the most common “Don’ts” along with suggestions from Google or search engine.

1. Hidden Text
2. Alt Image spamming
3. Meta tag stuffing
4. Title tag stuffing
5. Iframes

Specialized Keyword Phrases Convert Better

Specialized Keyword Phrases Convert Better

The more relevant or targeted your keywords or key-phrase is, the more targeted your visitors, the more relevant the potential traffic, and the
greater sales conversion rate will be on your website.You use different types of keyword tools for get relevant keyword.
A large percentage of search is very targeted and relevant using multiple words - this is a "Long Tail".

Don't try to rank highly on one word and even competitive 2- Keyword phrases - try 3, 4 and 5- word phrases.
Don not use meta stuffing for get more keywords in this.From this Google take spamming please don't use meta stuffing.

General Keyword Strategy

General Keyword Strategy

In keyword strategy now that you have your list of best and most important keyword or keyphrases, here is the
general strategy of how to use them on your web pages or websites. Exactly how to optimize
your use of keywords on your web pages.
The general rule is that you optimize each page for ideally no more then two more different keywords or keyphrases.

RSS Or RSS Feeds

What is a RSS Or RSS Feeds?

RSS is stands for "Really Simple Syndication" is a family of web feed formats used to publish regularly updated works —such as blog posts, news headlines, video and audio in a standardized format.An RSS document is also known as feed or web feed.It includes full or summarized text, or meta data such as publishing dates and ownership.

Example:-

<link rel="alternate" type="application/rss+xml" title="search engine marketing tutorial or tips - RSS" href="http://semtutorials.blogspot.com/feeds/posts/default?alt=rss"><br />

Title Tag Optimization

How to add Title Tag?

Include your keywords in your page title.
The Title Tag of a site is the text contained between the tags at the beginning of an head or HTML file and is display in the top bar of a browsers.It is not the first heading of a page or any other large text that may displayed at top of a webpages.This is an very important distinction to know.

or

The Title tag is an important part of a website, it is a short description of the page, and the important words or keywords should go first.Every HTML (webpage)
should have a Title tag and all Title tag for multiple documents, it should be inserted into the header of your webpage and look like this below:

Example:

<head><br /><title>Search Engine Marketing | Search Engine optimization | SEO | search engine marketing Tutorials | Search engine marketing companies.<br /></head>

More Tips for Title Tag

How to make a resonable or relevant Title Tag for our website.Their is a different type of tips. Tips for Title Tag

Meta Tag Optimization

How To Use HTML Meta Tags?

Meta tag are tags which are embedded in the HTML code of a webpage, you should insert the META tag element at the top of your webpage, just after the title element.

Meta Tag Optimization are:

The basic syntax of a Meta Tag is:

Meta tag for blogger

Meta tag for Site

<meta content="'DESCRIPTION" name="'"><br /><meta content="'KEYWORD'" name="'keywords'/"><br /><meta content="'YOUR" name="'author'/">

On Page Optimization

What is On Page Optimization?

Getting a good ranking in a search engines like Google hasn’t been the easiest way for many. Search engines are getting more smarter & intelligent in present, so now it takes more than just good or not copyright content to top your competitors.

On page optimization is one of the most first step of SEO which every webmaster should look into in. It probably won’t even take you an hour to implement and learn some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you get rank well in a search engine but also can increase the overall relevant or reasonable of your website for your visitors.

Below I have tried to summarize some of the important on-page optimization techniques. You can implement on your website and then you get well in a search engines or overall CTR (Click-Through-Rate) ratio.

Some Techniques are:-

1. Title Tag Optimization
2. Meta Tag Optimization
3. Important HTML Tags
4. Keyword Optimization
5. Link Optimization
6. Image Optimization
7. Sitemap
8. Robot Text File

Title Tag Tips

Tips for a Title Tag

1. Title should always appear immediately after the opening of tag.
2. It should be unique keywords and phrases.
3. Use only keywords and phrases that are in the body text on your web page.
4. May use the same keyword or keyphrase twice to attain reasonable or relevant keyword density, but be sure that you do not put the
same words right next to each other or more than twice.
5. 6-12 words (less than 65 characters) is a good length for a title tag.
6. Consider using both singular and plural forms of the keywords.
7. In title tag should be read like a phrase that makes some grammatical and logical sense, not a collection of a keywords.
8. Try to place your primary or unique keywords at the starting of the title tag.
9. Keep the keywords in title case (for example: Search engine marketing tips).
10Avoid using superlatives in your title (example: seo, seo optimization, seo fastest, seo cheapest).
11. Try to avoid the use of commas in the title tag.
12. Try for a keyword density of 25-35% for each keyword.
13. Do not change the title tag regularly.
14. In title we use this | not use (, -)

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Uniform Resource Locator (URL)

How to add URLs (Uniform Resource Locator) in website or webpages?

It is a most important for the SEO (Search Engine Optimization).

How to add urls in our website or webpage?

Examples:

<href="http://semtutorials.blogspot.com" title="Search Engine Marketing tips or tutorials">

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HTML Sitemap Generator

How to make HTML Sitemap Generator?

Example:

http://semtutorials.blogspot.com, http://semtutorials.blogspot.com/2010/04/search-engine-marketing.html, http://semtutorials.blogspot.com/2010/04/seo-or-seach-engine-optimization.html

and more pages do you add in the html sitemap generator but the pages are included in your website.

HTML Sitemap Genrator Websites or Tools.

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XML Sitemap Generator

How to create XML Sitemap Generator

<?XML version="1.0" encoding="UTF-8.2"></div><div><urlset></div><div><url></div><div><loc>http://semtutorials.blogspot.com/2010/04/search-engine-marketing.html </loc></div><div><lastmod>2010-01-02</lastmod></div><div></url>

XML Sitemap Genrator Websites or Tools on the web.

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Sitemap

What is a Sitemap?

Sitemap is defined as a internal link of your website or webpages in a single page is knows as sitemap.Do you know about what is a Google Sitemap.

Sitemap is a two types:

1. HTML Sitemap

2. XML sitemap

What is a Google Sitemap?

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How To Make Robot Text File

How to make Robot.txt File

Disallow</div><div>user-agent: googlebot</div><div>Disallow</div><div>user-agent: msnbot</div><div>Disallow: /cgi-bin/</div><div>Sitemap: http://semtutorials.blogspot.com

Some tools are make the Robot.Txt file on the web.

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Robot Text File (Spider)

What is Robot.txt file?

The robots.txt file is a set of rules for visiting robots (spiders) that index the content of your web site pages on the search engines linke google and etc.. For those spiders that obey the file, it provides a index for what they can do, and cannot index. The file must reside in the root directory of your web on search engines. This is known as Robot.txt file.

How to make Robot.txt File

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Headings with example

What is a heading?

Breaks up your pages using H1 and H2 heading and include your keywords in their heading.Headings not only will it help visitors read your pages by providing separators.Heading will give more relevant with google.
Examples:

<h1> Search Engine Marketing Tips </h1> or <h2>Search Engine Optimization Tips </h2>

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Anchor (Link) Text

What is Anchor (Link) Text?

Anchor or link text are only used in URLs.Anchor text is very useful for website because from the anchor text we optimize your website to add keywords on the anchor text.

Example:-

<a href="http://semtutorials.blogspot.com" title="search engine marketing tips or tutorials">Learn about Search Engine Marketing tips</a>

Image Alt Tags

What is Image Alt Tags?

Image Alt Tags is a another way of on-page optimization in a SEO or Search Engine Optimization.

How to add image alt tags in our webpage or website.

Example:-

<img src="image URL" alt="Relevant Keywords" /> for graphical links

PPC (pay per click) or CPC (cost per click)

What is PPC (pay per cost) or CPC (cost per click)

PPC (pay per click) is a internet adverstising model that used in websites or in webpages, it is a advertising program in which advertiser pay their host for a ads click.Advertising typically bid n keyphrase and keywords to their target market or websites.

CPC (cost per click) is the amount of money an advertiser pays to seach engines or any internet advertising program for single click on their advertisment that take a one visitors for a single click.

Benefits of SEO or Search Engine Optimization

Benefits of SEO or Search Engine Optimizatiion ?

1. Permotion of your own business.
2. Targeted visitors.
3. Search Engine compatibility.
4. Long term positioning.
5. Cost effective.
6. Measurable results.
7. Fasting loading pages.
8. High returns on investments (ROI).

Search Engine

What is Search Engine?

Search Engine is a Program which retrive/petch the data from a database for a particular keyword or keyphrase searched.

There is a million of search engines some top search engines are listed below.

1. Google
2. Yahoo
3. Bing
4. AltaVista
5. MSN
6. Ask Jeeves

more...

Sponsored Links

What is Sponsored Links?

Sponsored links are links to websites or webpages that pay for placement next to Google search or yahoo search or etc search results. These advertisements are always clearly labeled as 'Sponsored Links', and are targeted visitors to the topic and location of a search, this is known as sponsored links.

Four types of Sponsored Links are following below are:

1.CPC (cost per click) or PPC (pay per click)
2.CPA (cost per action)
3.CPL (cost per lead)
4.CPM (cost per thousand impression)

SERP or Search Engine Result Page

What is SERP or Search Engine Result Page?

SERP or Search Engine Result Page is defined as when we type any keyword in search engine and after that we get a page in search engine this page is known as SERP or Search Engine Result Page.

SEO or Seach Engine Optimization

SEO or Seach Engine Optimization

SEO or Search Engine Optimization is a an act of optimizing the HTML content of your website for relevant/targeting Keywords or Keypharase in order to attain higher natural listing then the competitor websites.
This is known as Search Engine Optimization or SEO.

SEO (Search Engine Optimization) is a two types are following below are:

1.On-Page Optimization
2.Off-Page Optmization

Search Engine Marketing

What is Search Engine Marketing ?

SEM or Search Engine Marketing is a form of web marketing or internet marketing that we how to promote our website in search engine by search engine result page (SERP) through the use or Search Engine Optimization (SEO) or PPC (Page Per Click) , PPA (Pay Per Action), PPC (Pay Per Cost) or more....

Search Engine Marketing is a two types are following below are:

1.SEO (Search Engine Optimization)
2.Sponsored Links